Sabtu, 25 Mei 2013

MNC Innovation in India revisited: New Challenges & Opportunities

The state of innovation at multinational (captive) centres in India resembles a kaleidoscope with multiple hues and colours, and a degree of flux as their fortunes wax and wane with changes in their parents’ strategies and performance.
Is “Emerging Market” excitement waning?

Much of the excitement about innovation for emerging markets that was visible a year or two ago appears to have been tempered by the challenges posed by the global economic environment. Market and investment challenges overshadow the technical ones. India’s failure to fulfill its growth and market potential threatens to cast a shadow on the growth plans of these captive centres. They now face the possibility of being restricted to their traditional roles of maintenance, testing and back office support, and even that may be at risk as our cost advantages erode and productivity levels fail to take off.
Indian Centres are no Longer Immune to Global Ups and Downs

At one time, Indian centres were immune to the layoffs and downsizing of their parent companies. That’s no longer true as is evident from the downsizing of General Motors’ R&D centre in Bangalore, the shrinking of Motorola’s R&D presence (particularly striking because Motorola was one of the early pioneers of offshoring software R&D) and Dow Chemicals’ reversal of its decision to set up a large R&D facility at Pune. When NetApp recently announced a global downsizing thanks to a dip in corporate profits, their India development centre saw a loss of jobs as well.
A Tough Time Ahead?

MNC R&D subsidiaries in India may have a tough time ahead. The cost advantage of Indian R&D manpower has considerably declined over time. At senior levels, employees expect to be paid at levels comparable to those in the parent; at the entry level the earlier 4 or 5x benefit is now done to around 2 or 2.5x. Many companies believe that labour productivity is lower in India, and that’s not surprising given the infrastructural constraints that employees have to overcome in getting to office and back! Attrition continues to further dilute productivity though the slowdown in the industry should have a sobering effect. And, as one senior MNC R&D executive told me recently, “Indian engineers today are not daunted by any challenge, but they have a sense of entitlement that prevents them from giving their best.”
But Opportunity as well…

However, there is opportunity as well. For one, the nature of R&D in some industries is changing. In telecom for example, the success of Apple and Google has brought into question the traditional paradigm of standards-driven or operator-directed innovation. Instead, innovation is becoming more consumer-driven and increasingly resembles the challenges faced by the consumer durables industry with some elements of Fast Moving Consumer Goods (FMCG) thrown in as well. Google’s acquisition of the mobile handset business of Motorola (Motorola Mobility) exemplifies this changing trend.
New Innovation Approaches: The Case of Ericsson

Even highly “engineering-driven” companies such as Ericsson are feeling compelled to embrace a user-driven innovation approach. I recently had the opportunity to hear Gabriel Broner, Global Head of Innovation at Ericsson talk about his company’s new approach to innovation under the umbrella of their Innova innovation programme. Their innovation approach is based on a framework from the iconic design firm, Ideo: Inspiration, Ideation, and Action. The starting point is identification of unarticulated customer needs using a design thinking approach. Action is focused on rapid experimentation. A specially trained Innova Squad uses the design thinking methodology to solve problems as well as diffuse the process through the organization.
The innovation contest as a part of Innova is in its 3rd year. Good ideas get $500 card + 1 week of time to be developed further. Strong proofs of concept can get VC-style funding including 3-9 months’ time off to work on the project.

Experimentation is a major focus including “testing without building” the entire equipment. Focus is on value for customers – e.g. one customer said, “we understand that the network will go down on occasion, but more important is how quickly can you get it up and running again?”
Some employee-driven innovations have made big contributions like using a graphics card to speed up hardware simulation and a software solution developed for customers to avoid a costly hardware upgrade for LTE.

One of the challenges of the innovation program is obtaining a greater degree of strategic alignment. One way this is being achieved is by challenges thrown from the top - one such challenge got a very good solution from the India team that has been recognized.
During Broner’s recent visit to Bangalore, Ericsson had organized a design thinking workshop and an opportunity for teams to pitch their ideas with the possibility of on-the-spot funding. Innovation expenditure is currently at 0.5 to 1% of budget. Broner made an interesting comment during his interaction with Ericsson Bangalore employees: “We can’t afford something like the Google 20% rule – where will the RoI come from?”

It’s now upto the Indian employees of Ericsson and other leading MNCs to take advantage of such opportunities that come their way.

From a personal perspective, its good to see companies launching elaborate innovation programmes with a lot of emphasis on participation, user-oriented thinking and experimentation. These are some of the core ideas we have emphasized in 8 Steps to Innovation.

Sabtu, 18 Mei 2013

Make the most of plastic card printing

The rapidly growing trend of plastic cards has taken the world by storm. Hundreds of businesses around the world have already implemented the use of plastic cards. The cards help reflect the business services as well serve to advertise or represent an individual and company in an effective and professional manner. The ability for clients to create plastic cards in just minutes has made them a favorite tool for advertising. 

One must keep in mind that the plastic cards success depends on the designing process. It is the very design that has the ability to make or break the impression and therefore is extremely crucial. They say that the first impression is the last impression and therefore it needs one must make sure that they have a powerful design. Provided that the plastic card printing process has been addresses carefully, clients can have a stock of superior quality plastic cards in no time!

In order to make the most of the plastic card printing process, there are a few things that one needs to keep in mind. The first aspect that needs to be considered is the budget. Always keep the budget in mind to avoid going overboard with the design details. A plastic card design that you love will turn out to be a disappointment if you cannot afford it. Then make a rough layout of how you personally would like the plastic card to look like.

Once you have a rough idea of what you wish to require, the next step involves finding a suitable plastic card printing company. There are millions of plastic card printing companies that one can find online. Just do a bit of research by analyzing the companies against the quality of services offered. Do not forget to compare their expenses. Then finalize the one that best meets your requirements.

When considering the plastic card printing process, choose colors and themes that will complement the business message. The use of too many design details can end up looking cartoonish; therefore a minimalistic design is ideal. The key is to portray a sense of professionalism through a simple yet creative looking design that can help reflect the uniqueness of a business.

Never forget to include the essential business details. The plastic card should have the business logo, contact information and the business website. All should be clearly visible. Ensure that the business message stands out in a striking way so it can instantly capture attention. Provided that you follow the simple steps, you will soon have many customers coming your way.

Make an impression with Plastic Business Cards

Plastic business cards are known to be proven tools for advertising the services of a business in an efficient and effective manner. They are used for the rapid and customer friendly way of exchanging information. These cards are just the regular business cards but with a better and more professional appeal. Their plastic nature gives them a high end shine alongside providing durability which makes them very long lasting. The pocket sized plastic business cards can instantly polish the business image and have your clients impressed in no time!

How exactly can one utilize the plasticbusiness cards to their best? The answer lies deep within the designing process. They say that the first impression is the last impression. Therefore, in order to make the best impression, the plastic card designing process needs to be given its due attention. A remarkable design will never fail to grab attention and can reflect the business standard in an instant.

When designing the plastic business cards, there are a few essential things to keep in mind. Remember that the card must not miss any of the vital elements. These include the business logo, contact information, business website and the business message. If you have other things to add, they can go the back side of the card in full colour printing. Therefore choose one side or double sided printing according to your needs. 

Plan a rough layout of how you want the business card to look. Draw where you would like the elements to be printed on the card. Once you have a design in front of you, you can then find a reliable plastic card printing company. Do a bit of research online to find the company that can cater to all your printing needs. The quality of the services offered is very important along with the cost of the services.

Once you have a printing company at hand that you can afford, consider the design. Browse through the gallery of plastic business cards templates to find the design that you require. Remember to use colors and a theme that looks consistent with the business message. You can create some really cool effects with the use of lithographic technology. Though slightly expensive, the money will always be worth it. Keep in mind not to go overboard with the design details. The idea is to provide professionalism through a professional looking yet minimalistic design.

Marketing through Plastic Business Cards

Plastic business cards are being used worldwide and have taken the business world by storm. They are primarily used for the purpose of advertising and promoting the services of a business. They do this through creative designs that are specifically created to represent that business in a unique and professional manner. Though the traditional advertising methods were cheap, they were losing the power to attract the customers. Customers always want to see something innovative and plastic business cards helped them with just that!

Marketing through the use of plastic business cards has proven to be very effective. This is due to the vast amount of benefits that the cards can bring in to a business. Plastic business cards are durable and hence promise a lasting life. Their plastic nature also allows the printing on the card to stay vibrant for a longer period of time. The cards are scratch proof and tear proof making them portable enough to be carried around easily in pockets and purses.

Plastic business cards can be laminated to add a high end shine. They resemble credit cards and therefore can instantly make a sleek and professional impression. There are dozens of customization options by which clients can tailor the cards according to their business needs. This feature allows them to stand out among the sea of competitors by providing a fun and creative touch.

Businesses use plastic cards to polish their business image in the industry. When exchanged in meetings and seminars, the cards serve to enhance the standard of the business at a single glance. It must be noted that the success of the plastic business cards depends upon the designing process. The cards need to be designed very carefully to ensure that no important details are missed.

Ensure that the business logo, business contact details along with the business website are included on the card. These are extremely vital features and cannot be missed. They need to be clearly visible on the card. Feel free to include design effects of your choice. Just keep in mind not to go too overboard with the fancy effects. Too many details can look cartoonish and can distract the customers from the main business image. 

The idea is to reflect professionalism through a minimalistic design. It will not be long before you get potential customers your way. Plastic business cards are fun to create and can turn the tables for your business like never before!

Plastic Business Cards for Recognition

Businesses around the world are always in the need of attracting customers through various advertising methods. They need a mode of getting their business message across in an effective and efficient manner that can help them gain recognition. The manner by which a business promotes its services will always help determine the quality of services offered alongside the standard of the business itself. Though the traditional advertising methods are economical and pocket friendly, they do not seem to grab customer attention. Plastic business cards play a great role here and take the usual business cards to a whole new level!

Plastic business cards can be thought of the standard business cards but in plastic. The main purpose behind the use of a plastic business card is to reflect services and represent an individual or company in a unique, creative and professional way. They are pocket sized and come in a variety of different types and textures. Their plastic nature is actually what makes them so special. The plastic business cards provide a high end shine and offer durability that normal business cards lack. Their ability to last well in the long run and provide a professional appeal has made them a proven tool that can do wonders for a business. 

The success that you have with your stock of plastic business cards depends on the designing process. It is the very design of the card that will make the first impression. Therefore one can make or break the business image in a single glance. This makes the designing process vital. In order to make the best impression, one must reflect the business message through a minimalistic yet professionally appealing design. Less is more and the key is to keep customers away from getting distracted by too many design details. Plan the design in order to utilize the card to its best.

The key elements that must be incorporated on the card should include the business logo, contact information as well as the business website. Keep the camouflage concern in mind and ensure that everything looks consistent and clearly visible. Also pick the colors of the plastic business cards wisely. Use a theme that will complement the business message. Avoid using too many colors since that will provide a cartoonish appeal. If you have a little extra budget, use lithographic technology to avail some very cool high end effects. You will soon have some exceptional plastic business cards that will instantly help you outshine your competitors.

Promotion of a business through Plastic Cards

Businesses are always in the need of promoting their services. They do this through a variety of different advertising methods. However, the traditional forms of advertising do not seem to make much of a difference. Customers want to spend on services that are innovative and pocket friendly. Plastic cards help a business do just that!

Plastic cards serve as economical and customer friendly tools that help get the business message across in a creative manner. The key purpose behind the use of the plastic cards is to promote certain services or represent an individual or company in a unique and professional way. One can easily create stunning cards with cool effects in just a matter of few minutes.

There are many different types of plastic cards available. These include gift cards, discount cards, membership cards, VIP cards, loyalty cards, plastic business cards and many more. They are being used around the world by many businesses. These cards can be handed out in their very own plastic card sleeves that instantly give them a professional touch.

They serve as the perfect fool proof way to instantly grab customer attention. When exchanged in business meetings and seminars, they can enhance the business standard like never before and will always give people a reason to remember your business in the future. Therefore dedicated to provide repeat customers your way, these plastic cards should never be missed! 

With the availability of so many plastic cards printing companies around, customers can often get in a fix. Ideally one should perform a bit of research by having a look online to see the various plastic card services offered and their quality. Read the feedback given by customers and compare the prices. You need to keep your budget in mind since the cost of the plastic cards will depend on the amount of ink used in the printing process.

When finalizing a plastic card printing company, your first priority should be quality of services. The quality will always be reflected through the cards design; therefore it must not be compromised. Also check that the prices are fairly reasonable and keep a look out for the ones that can provide you with plastic card templates. The templates will allow you to get a better feel of the product.

The design process needs to be carried out very carefully. The idea is to provide a professional appeal through a minimalistic design. Keep your budget in mind at all times to avoid being carried away by the customization options and you will have a stock of awesome plastic cards in no time!